Most small business owners, almost 87% of those I surveyed, don’t have goals – Magnetic or otherwise. There are many reasons for this, and there is one in particular I want to talk about today.
You see, small business owners often pay a particularly harsh price when they set goals, using traditional methods, and then come up short. It can demolish their confidence in their abilities and put their self-esteem completely in the tank. This is particularly true for those small business owners who demand perfection from themselves and from others. Traditional goal setting is risky business because if you fail to achieve what you said you would, you may be putting your self-esteem at stake.
If setting goals puts your self-worth at risk, if it means your self-esteem may take a serious hit if you miss your targets, why do it at all? Why not just do what other small business owners do –forgo goal setting altogether? Good question.
Here’s the answer: Done properly, goal setting will not only dramatically improve your business results by drawing success to you, you will also feel better and better about yourself every day. Surely feeling good about you was one of the reasons you started your business in the first place. And, the more confident you are about what you can achieve, the more you risk, and the more you risk, the more you achieve. And on it goes.
One of the important Magnetic Goals concepts I teach is “Measure What You Treasure”. This simple technique, based on something called the Hawthorne effect, that can (and should) be done in less than 2 minutes a day.
One of the great side-effects of tracking results every day, and particularly the way I teach it, is that you will see incremental forward progress – each and every day. And, if you don’t see even a little progress one day – you get to do tomorrow differently and see some progress then. No more waiting until the end of the month, the quarter, or the year only to be demoralized at having missed your goals.
It takes only a tiny bit of structure, and only a few moments a day, to do an internal “happy dance” in recognition of you and your progress, to make tremendous strides towards your vision for your business – and to feel really good about you along the way.
To learn more about “Measure What You Treasure”, the Hawthorne Effect, and how to set and use Magnetic Goals to Draw Success to You, Get my free report Click Here.
Please leave your comments and questions. Inquiring minds want to know…
